The digital and social media industries are a fast evolving space. There have been many successes with national and international followings. However, Vancity Buzz is one of the few achieving profitability with a metropolitan focus, and even more rare of a medium-sized city such as Vancouver. Digital media properties are being approached for acquisition but by a confused traditional print media.
With the Vancity Buzz presentation, Manny Bahia will cover the digital and social media industries and their trends, KPI’s, valuation rules of thumb, the importance of synergy with mergers, the role tech plays with this new form of media, and how thousands of loyal ambassadors have created customer lifetime value.
The information, analysis and opinions expressed in the webinars, podcasts and/or congress presentations are solely those of the presenter/author, are not reviewed by the Institute as to content or accuracy, and are not endorsed by CBV Institute or any of its Members.